Thursday, December 5, 2013

Book Review 1: Teach Yourself: Successful Marketing In A Week! By Eric Davies

A basic guide to marketing for any interested individuals; whether you are thirsting for extra knowledge, bored, or an start-up entrepreneur-to-be. This will provide a basic outlook of the marketing world, in terms of relationship with customer, competitors through marketing research and analysis, and most crucially, the packaging of product, price, place as well as promotion or pull-string techniques.

A pocket-sized book, it is small, light and convenient to slot into your handbag and carry with everywhere you go! The content is neatly organized and disparaged into different chapter, these are substituted by the days (Sunday-Saturday) for readers to stick on their daily reading habit and spending around 15 minutes to absorb each lesson. It appears to be a good method of igniting that motivation  with simple plan like this, killing laziness that might hit and give ways to excuses.

However, as a relatively new reader who is into business learning, it doesn’t keep my reading interest burning. It was rather painstakingly reading, and tormenting to have chunks and big paragraphs of words hitting onto your face. It is okay to be wordy, in fact, many books are especially novels. However, the writing style of the author lacks the element of keeping one interested in the long-run and makes the whole thing tiring.

Mistake me not. I, as a typical school-goer Singapore for the past decades, have been trained to study deadpan-ly and read long hours and was never defeated.

Some of the reasons could be, the font style which makes one dizzy. Second, there is no attention grabber – e.g. case study, anecdote or sharing of author’s experiences except a 2-pages 10 dry MCQs at the end of each chapter. Third, interlink between each paragraph section is rather weak. There is a deficiency of intriguing factors that maintains your curiosity towards the very end of the chapter.

One word conclusion, dry.

Will I recommend?
Even as a usual read-it-all and somehow technical-learning person, I find it a mental pain to continue reading. Probably there are better books out there! 

Sunday, December 1, 2013

8 most regrettable things of an old man

Broke off a habit and be active! After attending a physiological talk by Dr Arlene Taylor, also an influential speaker and Adventist Christian, I decided to make a positive change for the sake of my 'active aging'.

Not only did I crunched my toes (same logic to your car's ignition key) before I rolled off my bed, one of the first few things I did was switching to FM100.3 from my angmoh-inclined ears of FM92.

"8 most regrettable things of an elderly", absolutely turned my curious button on!

You might have already guessed one - travelling. Surprisingly NO! Look on!

1) Not taking care of HEALTH
This includes regular exercising and healthy diet. Young and middle-aged individuals may find themselves physically passable and continue to eat whatever they like (ignoring how sinful the food is) and giving all sorts of excuses that feed to their laziness.

Some may claim, "Life is short, just do it!". Or, "If not, when?" It surely holds some truth in it. However, life with zero self-control is akin to a piece of shit. Chaos.

Many elderly ended up having a lack of pride, low self-esteem and worthless, having to greatly or fully depend on others. They could not handle simple daily tasks and instill an internal distress.

2) SMOKING
Needless for elaboration, it damages your brain, lungs, teeth blahx3 and uglifies your image.

Many elderly who used to smoke heavily suffered from breathing difficulty. The thirst of, one breath of fresh air, can never ever come true.

3) Unacquisition of making NEW FRIENDS
Like me and you, there tend to be introvert and extrovert. No matter who you are, as long as you can read this, you are a human being and destined to be social animal.

No individualist can live. And yes, I meant LIVE!

As you grew older and your mindset began to set in, it will be increasingly hard to change. When you get older, more morale and physical supports are required. Learn to open up now, throw yourself out there, or else you will find it even harder later.

So, don't be shy! :p

4) No HOBBY
Many elderly found themselves lost. Their lives meaningless.

It is said that "a hobby requires 5 years to cultivate." Hobby = Happiness.

Yes, you got it.

5) Lack of INDEPENDENCY
Are you someone who could not tolerate 'self-accompany'? Then you are in great trouble.

As one gets older, hearing ability deteriorates. The world could get eventually softer, and then silent. Loneliness and anxiety may plunge, beware!

6) Lack of ACCOMODATION PLAN
Stay WHERE With WHO? 

Uh huh!

7) Lack of an ENERGETIC LIFESTYLE
This includes your perspectives of life at different stages - acceptance and indulgence. Having unfulfilled wishes and etc.

Many elderly are lost due to the lack of directions in life. Therefore engaging in events that provide a light of hope e.g.  religion can help.

8) Lack of POST-MORTEM PLAN
Never will you want to see your descendents slitting one another's throats.

And coffin, if you care.