Book Review 1: Teach Yourself: Successful Marketing In A Week! By Eric Davies

A basic guide to marketing for any interested individuals; whether you are thirsting for extra knowledge, bored, or an start-up entrepreneur-to-be. This will provide a basic outlook of the marketing world, in terms of relationship with customer, competitors through marketing research and analysis, and most crucially, the packaging of product, price, place as well as promotion or pull-string techniques.

A pocket-sized book, it is small, light and convenient to slot into your handbag and carry with everywhere you go! The content is neatly organized and disparaged into different chapter, these are substituted by the days (Sunday-Saturday) for readers to stick on their daily reading habit and spending around 15 minutes to absorb each lesson. It appears to be a good method of igniting that motivation  with simple plan like this, killing laziness that might hit and give ways to excuses.

However, as a relatively new reader who is into business learning, it doesn’t keep my reading interest burning. It was rather painstakingly reading, and tormenting to have chunks and big paragraphs of words hitting onto your face. It is okay to be wordy, in fact, many books are especially novels. However, the writing style of the author lacks the element of keeping one interested in the long-run and makes the whole thing tiring.

Mistake me not. I, as a typical school-goer Singapore for the past decades, have been trained to study deadpan-ly and read long hours and was never defeated.

Some of the reasons could be, the font style which makes one dizzy. Second, there is no attention grabber – e.g. case study, anecdote or sharing of author’s experiences except a 2-pages 10 dry MCQs at the end of each chapter. Third, interlink between each paragraph section is rather weak. There is a deficiency of intriguing factors that maintains your curiosity towards the very end of the chapter.

One word conclusion, dry.

Will I recommend?
Even as a usual read-it-all and somehow technical-learning person, I find it a mental pain to continue reading. Probably there are better books out there!